Six experts reveal the post-COVID truth about the advertising business
Is advertising really dead? Reports may be greatly exaggerated. Here’s how the leaders of Droga5,…
Browsing: ESPN
Tech giants poised to weather coronavirus storm better than most
Major tech companies are seeing demand skyrocket during the pandemic, positioning an already powerful industry…
What Summer Olympics delay means for advertising
Olympics postponement brings confusion to an already nervous ad industry Dive Brief: The International Olympic…
How to Make Your Content Work Harder: Seven Fatty Phrases to Avoid in Your Writing
“Good writing is lean and confident.” (William Zinsser, author of 19 books, including the classic On…
The Rise of the Story Format on Social Media [Infographic]
By now we know that marketers are often storytellers, finding success in connecting with customers and prospects rather…
What will Amazon’s video home assistant mean for advertising?
Amazon’s new video device, Echo Show, is getting publisher attention The Amazon Echo Show, the…
Advertising gets into the spirit of the game
NFL lifts spirits with relaxation of alcohol advertising ban The National Football League (NFL) has…
Twitch recruits broad set of advertisers
Amazon’s Twitch Angles for More Non-Gaming Advertisers Twitch, the live videogame streaming platform now owned…
Snapchat’s subtle secrets to success
What exactly is so great about Snapchat? By now, you’ve probably heard of Snapchat. It’s…