Mountain Dew Ventures Into the Metaverse With Virtual Esports Watch Party
The PepsiCo-owned soda is the latest brand to partner with Decentraland Mountain Dew is the…
Browsing: eSports
Brands are still unsure about advertising in games. Here’s how to change their minds
Each week, we ask agency experts from across the world and the ad business for…
‘No one’s going in blind’: Brands are bringing gaming and esports in-house
Nothing says a media trend is here to stay quite like marketers scrambling to take…
New game, new rules: how brands can reach audiences through esports under lockdown
With sporting events still grounded around the world, esports has been left as the only competitive…
Brands look to VR e-commerce to replace the in-store experience
Once an omnichannel experiment for a handful of innovation-focused brands, VR e-commerce is now seeing…
The Inevitable Collision of Gaming and Athleisure
As streamers become mainstream celebrities, major fashion brands are itching to cash in. In a…
Not A Toy Story: How Brian Goldner Is Transforming Hasbro
It’s Friday night and The Uncommons in Manhattan’s Greenwich Village is running at full tilt.…
Everything brands need to know about launching on TikTok
With over a billion downloads, 500 million monthly active users and over 2 billions views…
The rise of eSports’ influence on brands
eSports is a simple concept: competitive video gaming. One team of individuals compete against an…