Advertising in 2030 after the impact of 2020
Making public predictions is a notoriously embarrassing pursuit – think the Titanic is unsinkable and…
Browsing: Essence
TikTok shares its most creative brand campaigns of 2020
If you’re a Strictly Come Dancing viewer, you might have noticed this year that presenter Claudia Winkelman…
AI in advertising means more than bidding
Google’s display advertising is deploying AI in a way that allows it to tailor messages…
‘Still in its infancy’: Despite advancements, AI adoption for media buying remains low
Artificial intelligence for media buying remains a far-off dream. “More marketers are using AI for…
‘The year of the RFI’: Advertisers step up supply-side partner reviews
More advertisers are starting to ask better questions of the supply-side platforms their demand-side platforms…
The Top Advertising Business Questions for 2018
And the executives to watch for the answers It was a big year for advertising…
Instagram’s direct-response ads haven’t totally clicked with advertisers
Instagram’s direct response efforts have had to endure perception problems, last-click limitations and the shadow…