How Carrefour beat the ‘big bad wolf’ syndrome
Carrefour, the French supermarket chain, successfully demonstrated how large brands – often depicted as the…
Browsing: European Union
How to Build a Brand—From Anywhere—by Embracing Your Surroundings
Mikko Koskinen, co-founder and head of brand for Kyrö distillery set in an old dairy…
EUphoric no more for UK’s luxury brands?
What the UK’s anti-EU vote means for luxury The United Kingdom’s 52 percent vote yesterday…