Booking’s Very Expensive Marketing Piece of the Pie
Travel bargain hunters are a fickle bunch, visiting more than two dozen websites on average…
Browsing: Expedia
Why ‘ workcations ‘ have become popular
We’ve been taught to keep work and play apart. Yet more of us are still…
Can Super Bowl Ads Make Expedia Group the Nike of Travel?
The online booking firm paired Apple alums with agency partners Wieden+Kennedy and Anomaly to build…
A rebrand 1,100 years in the making
Cash out? How The Royal Mint plans to stay in mint for another 1,100 years…
How the world’s biggest advertisers are spending (or not) as industries adapt to the coronavirus pandemic
As 2020 wore on, it became apparent that the coronavirus pandemic was a crisis that…
The Greta effect puts pressure on brands
From the climate crisis to plastics pollution, people everywhere are increasingly concerned about the environment,…
Is SAD the new HAPPY in Advertising?
Let’s begin with the obvious. It’s an always on world. While being perennially and technologically…
AI enabled copywriting
JP Morgan Chase has signed a five-year deal with Persado, an AI that writes advertising and communications…
Hey, Alexa: How Is Technology Transforming The Hotel Industry?
It’s safe to say that technological advancements have played a crucial role in the development…
Drew Houston on How Dropbox Bounced Back
An interview with the CEO of the pioneering cloud computing unicorn. Founded in 2007, Dropbox…