The world of ‘ands’: Consumers set the tone
Consumer behaviors are diverging in sometimes paradoxical directions. How can companies quickly detect—and respond to—these…
Browsing: Experience
See like a concierge: Ford’s massive transformation from product to experience
There are few industries where the notions of “concierge” and “buying experience” would be as…
KNOWstalgia Marketing!
I thought there is so much to know to about Nostalgia- so, here I go…
The Art of Rebranding for the Digital Era
For the first time in more than 20 years, Velveeta is updating its logo. Gone…
In People We Trust: Here’s How to Make Your Content More Human
Most of the work we do as marketers is focused on the future – predicting it,…
Buying Is Boring. Consumers Want to Browse.
Pinterest is on a mission to make online shopping fun Editor’s note: This piece is…
Account-based marketing: It’s not what you think it is
Digitas strategists Michelle Thomas and Charles Baker identify the seven areas to look for in…
Experience is more than just the next theme of your ad campaign
Karmarama’s Grace Francis outlines three ways in which brands can authentically close the gap between…
{grow}: Why branding is rooted in evolution. We brand to survive.
In Mark Schaefer’s book Marketing Rebellion, he states that consumers are now in control of brands…
Your brand: an agent of change
Great brands change the world, says Giles Lury Brands drive change. They change categories, markets, and…