Spotify Serves Its First Vertical Video Ads in New ‘Branded Moments’
Spotify is serving its first vertical video ads through a new “branded moments” offering that…
Browsing: Experience
What Airbnb Understands About Customers’ “Jobs to Be Done”
On a recent business trip to London, I surprised the conference organizers by turning down…
The Only 3 Things to Do (Over and Over) to Make Your Brand Stand Out
Customers want more than an experience. They want emotion. Customers want a brand that they…
5 Free Ways to Build Your Personal Brand on LinkedIn
Do you want to build your visibility on LinkedIn? Wondering which LinkedIn features can help?…
What this ad startup learned from a failed digital platform
Course Correction: How Contravent turned failure into boundless success Like many entrepreneurs, Jay Williams, CEO…