Protecting Your Brand Reputation on Social Media
Want to make sure your ads don’t appear next to problematic content? Curious how to…
Browsing: Facebook
Why Reddit’s recent blackout could be a real problem for advertisers
Numerous communities on Reddit have gone dark, essentially taking themselves offline, in protest of how…
Apple Is Stepping Into the Metaverse. Will Anyone Care?
Interest in the futuristic, immersive digital world is fading just as Apple plans to debut a…
An attraction called distraction!
” Your real competition is your distraction “– Anonymous If you are reading this, amidst your deep…
How social fragmentation is creating more opportunities for advertisers
Back in 2020, direct-to-consumer men’s soap brand Dr. Squatch dedicated most of its social ad…
How marketers can benefit from “heat testing” Validating Product-Market Fit in the Real World
Since the invention of surveys in the 1930s, companies have used market research to size…
How and why DTC advertising hasn’t cooled off as much as once thought
Apple’s move last year to institute limits on tracking with its App Tracking Transparency tool quickly inhibited…
‘Social listening is so important’: Hulu adapts social strategy to follow fans’ interest
Much of the online chatter following the release of the limited series “The Dropout” this…
Marketing in the metaverse: An opportunity for innovation and experimentation
Although widespread adoption of the metaverse may take some time, leading brands are already rewriting…
Where does the Twitter brand go from here?
Elon Musk left the Twitter brand battered after the company gave up control of its…