Brands as entertainers
10 Marketing Trends to Watch in the Second Half of 2021 As companies prepare for…
Browsing: Facebook Live
Five Tips For Smarter B2B Influencer Campaigns
Can influencer marketing be used for business-to-business (B2B) campaigns? When done right, absolutely. Consider this:…
New generation, same problem – sports marketing to the mobile obsessed
The demographic for sport has completely changed, so why hasn’t its marketing? By Patricio Cummins.…
FACEBOOK LAUNCHES A NEW AD CAMPAIGN WITH AN OLD MESSAGE
On Wednesday, American TV viewers, including fans watching the NBA Playoffs, caught the launch of…
The Most Important Design Skill For An AI-Dominated World
John Maeda weighs in with his 2018 Design in Tech report. Algorithms are getting very good…
Super Bowl Provides Opportunity for Local Businesses to Score Big
When we reflect on Super Bowl ads of the past several years, certain brands spring…
Introducing the ‘content conversation’: The new twist in content marketing using live video
As you develop your 2018 content marketing plans, don’t leave out live video. Columnist Brent…
How Brands are Using Twitch Live Streaming, i.e. the Biggest Social Channel You’ve Never Heard of
Yes, here’s another article espousing the virtues of live video for your content strategy—but we…
The 7 Top Video Tools You Should Be Using Now
Have you started your video marketing campaign yet? Because your competitors probably have Video marketing…
Everything You Need to Know About Using Video in Social Marketing [Infographic]
The use of video in social media has exploded over the past few years, and marketers are…