Why marketers should capitalize on Pinterest influencers
As the latest social media IPO, Pinterest is making headlines, and I’ve long been a fan of…
Browsing: Facebook
FACEBOOK’S NEW ‘DATING’ FEATURE COULD CRUSH APPS LIKE TINDER
AT F8, FACEBOOK’S annual developer conference, Mark Zuckerberg announced a new dating service, simply called “Dating,” that will…
Offensive Content on Platforms Turns Off Consumers, Tarnishes Ads
Brand safety remains a concern, and one wrong move by marketers can tarnish consumer sentiment.…
INDIVIDUALIZED VIDEO ADS PROMISE UNPRECEDENTED CONNECTIONS—BUT HURDLES REMAIN
Achieving granular reactions is the goal, but the tech isn’t yet up to the task…
THE RISE AND FALL OF FACEBOOK’S MEMORY ECONOMY
Facebook’s Memories feature—where it shows you pictures and posts from a day in the recent…
5 Key Tips for Creating Viral Videos
Viral videos: they’re the goal for many content creators. When creating viral videos you have…
How to Get More From Your Influencer Marketing Investment
Influencer marketing helps brands bridge the gap between the suspicious and the familiar — but…
The major trends shaping, breaking and consolidating global media by 2021
Numerous trends are shaping the future of media including the growth in digital advertising, consumers’…
Don’t Panic: The Digital Revolution Isn’t as Unusual as You Think
The digital revolution has dramatically changed life on Earth, making it easy to think we’re…
10 Ways To Advertise Your Advertising Agency
Do you advertise your advertising agency? Based on my industry experience, most do not. This…