Digital Appetite and Smaller Brands Fuel Ad Growth in New Forecast
Magna Group says ad spending is expected to increase 7.2% in 2018, surpassing earlier forecast…
Browsing: Facebook
Facial recognition remains tempting but toxic for tech companies
In a blog post announcing support for the Asia Pacific AI for Social Good Research Network and…
The Three Areas of Marketing That AI Will Reinvent First
This article is part of an occasional series from leading voices about key issues facing…
Facebook missteps highlight what happens when you can’t trust platform metrics
Marketers weigh-in on the dilemma of trusting Facebook’s video ad metrics and offer alternatives for…
10 Influencer Marketing Trends to Keep Your Eye On
The key is to success is to integrate influencers into your marketing team. Influencer marketing is…
THE EMPRESS OF FACEBOOK: MY BEFUDDLING DINNER WITH SHERYL SANDBERG
TO RECAP: SHERYL Sandberg joined Facebook as chief operating officer in 2008, promising to make the…
THE TRUTH ABOUT FACEBOOK’S FAKE QUEST TO CONNECT THE WORLD
FOR ITS FEARSOME size and confident leadership, Facebook seems strangely precarious. Maybe it’s my feeling that…
Brands are hiring specialists to run Amazon campaigns
Advertisers want to take management of their Amazon ad campaigns in-house, and they’re looking to…
‘No one wants full transparency’: Candid thoughts of ad buyers
Transparency in media buying is a tense, complicated process that agency executives aren’t sure advertisers really…
Brain trust: does your digital marketing need some refreshment in 2019?
Marketing hears from five top marketers on how they are refreshing digital marketing in their industries…