Advertisers are split over the effectiveness of YouTube and Facebook’s brand safety fixes
The vast majority (94%) of advertisers are still worried about brand safety, with almost half…
Browsing: Facebook
Signing Away Our Lives on Facebook
The social media giant collects huge quantities of data to target advertising—and that has implications…
FACEBOOK, SNAPCHAT AND THE DAWN OF THE POST-TRUTH ERA
MANY, INCLUDING ME, have cited parallels between Gutenberg’s invention of the printing press and the internet.…
10 Genius Marketing Campaigns That Went Viral
From Ikea’s pee technology to a hilarious viral video from CarMax, these companies know how…
How to Sell on Facebook
Fans are vanity and sales are sanity. —Lori Taylor, social media marketer It’s easy to get…
Where content marketers go wrong and the easy way to discover what an audience wants
Good content marketing should focus on what audiences want to see. Marketing speaks with content marketing pioneer…
3 ways to engage advertising-weary consumers
According to recent research by the American Marketing Association, consumers are bombarded with up to…
Why Nike’s AR experiment for Facebook Messenger was a hit with its customers
As augmented reality goes from ‘wow’ to ROI, this sneaker event represents one of the…
Don’t Let Bad Creative Ruin Good Data
Opinion: Marketers still choose to show all consumers the same standard ad This is truly…
How Social Media Is Being Used to Sell Real Estate
Opinion: You never know when a potential homebuyer may be scrolling through your feed Millennials…