ONLINE AD TARGETING DOES WORK—AS LONG AS IT’S NOT CREEPY
IF YOU CLICK on the right-hand corner of any advertisement on Facebook, the social network will…
Browsing: Facebook
Absolut and other CPG brands warm up to Twitter, but still debate whether to pay to play
Six months ago, Absolut didn’t have a Twitter strategy in the U.S., let alone a…
What Marketers Should Know About Personality-Based Marketing
Communicators and marketers can now adopt a personalized approach to their work, ideally one based…
New Study Finds Content Targeting Is the Most Effective Way for Brands to Reach Consumers
It’s ‘an especially formidable foe’ to ad skipping Content targeting company Zefr released the results…
For all the hype about VR, advertisers are more excited by AR (for now)
For all the bleakness in Snapchat’s first-quarter earnings call on May 1, there was one shining ray of…
VR is slowly going mainstream, but VR ads are still a long way off
At its annual F8 conference on May 1, Facebook is expected to release Oculus Go,…
The Untold Design Story Of The Original Emoji
Emoji, a new book from Standards Manual, celebrates the ancestral design of what has become…
Here’s How Designers Would Fix Amazon
Amazon is woefully lacking when it comes to user-centered design. So Co.Design asked a top design studio…
Brands That Use AI To Enhance Marketing (Infographic) 2018
We all know how marketing can enhance sales. However, enhancing marketing requires real skills and…
FACEBOOK LAUNCHES A NEW AD CAMPAIGN WITH AN OLD MESSAGE
On Wednesday, American TV viewers, including fans watching the NBA Playoffs, caught the launch of…