Generational Marketing Segmentation Is Broken: Have We Forgotten Baby Boomers in Our Race to Lure Millennials?
Everywhere we turn today, marketers are clamoring for millennials. Every piece of advice, every “how-to”…
Browsing: Facebook
How To Tap Into The Millennial $200 Billion Buying Power With Social Media
With the holiday season upon us, most of us have our sights on indulging (or…
Marketers say Snapchat is blowing past Facebook, Google and others when it comes to augmented reality ads
“Stranger Things.” Netflix 3D World Lenses, like the dancing hotdog, have further cemented Snapchat’s position as the…
Should We Be Looking East for the Real Disruptors?
When Western brands are looking for inspiration, they are often quite introspective. The same names…
How Agencies Are Helping Brands With Social Media Marketing
Brands are employing marketing agencies to help with a wide range of social media efforts,…
Increasing expectations will alter the media agency’s paradigm — and brands will feel that shift
As brands demand the level of reporting that Google, Facebook and Amazon deliver, media agencies…
6 Keys to Successfully Growing Your Instagram Account
Here’s how to get more followers and better engagement. Everyone wants social media growth, but very few…
AI Is Changing Our Brains
Artificial intelligence is shaping not only how we think, but how we see ourselves. Will…
Don’t trust investors asking how you’ll exit to Apple, says Apple CEO
If you’re a budding entrepreneur and the VC you’re pitching switches gears and asks you…
Audience-based planning is the next battleground for media agencies
As media becomes more fragmented, the days of relying solely on panel data from comScore…