How publishers, brands are using links in Instagram Stories to boost web traffic
Companies have seen Instagram become a legitimate traffic driver but are wary of slowing viewership…
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Google Developed A New Type Of Ad, And You’re Going To Hate It
Behold, the Eye Bomb. At long last, Google may have revealed one reason it’s putting…
This Is What Works in Facebook Headlines: The 20 Most Effective Phrases
Which phrases in headlines are most effective in encouraging people to engage with articles on…
How predictive AI is revolutionising marketing, careers and collaboration
At a recent event hosted by Marketing and Rocket Fuel, a panel of senior marketers discussed AI,…
How Battling Brands Online Has Gained Urgency, and Impact
CreditDoug Chayka Until last week, Travis Kalanick, a founder of Uber and its chief executive,…
BBDO, R/GA Rank Among Facebook’s Favorite Agencies
If an agency wants to win Facebook’s own ad awards, it doesn’t hurt to use…
Survival of the real brands: New York Times global COO on winners and losers in the digital revolution
Dr James Slezak tells the story of how the New York Times has thrived and other brands…
Facebook Updates Lookalike Audiences, Launches Value Optimization
Facebook released two new tools Monday to help marketers identify the consumers most likely to…
Brand Videos On Facebook Helpful In Purchase Decisions
Every day, hundreds of millions of people watch video on Facebook — and new findings…
Will VR Ever Be Mass Entertainment?
Exorbitant costs, confused customers, and fire risks: bringing VR to the people is proving tricky.…