WPP’s Sorrell singles out Amazon’s Alexa as leading edge of new data-driven threat
WPP chief Sir Martin Sorrell has singled out Amazon’sAlexa personal assistant as providing one of…
Browsing: Facebook
Influencer Marketing: How to Scale Your Social Media Exposure
Wondering how to increase your business’s reach on social media? Have you considered partnering with…
What Facebook, Google, And Tinder Would Look Like With A Brutalist Makeover
Brutalist UX is a growing trend. It may also be smart design. In UX, as…
What Advertisers Look for in Video Content Platforms
Marketers look most closely at measurability and pricing when deciding which platforms to run pre-roll…
Voicebot market growing faster than ever, but here’s a realistic take
Voice technology that power devices like Amazon’s Alexa and Google Home is the next frontier…
Social Media Endorsements: Where Will Marketers Draw the Line?
What if advertisers found a stealthy new way to get their pitch across — a…
Twitter created an ad format to put bots in your DMs
Twitter launched a new way for advertisers to boost their chat experience with Promoted Tweets. Direct Message…
Balancing free expression and brand safety can be difficult
Facebook’s Leaked Content Guidelines: What Marketers Should Know A leaked document published by The Guardian…
Riding Shotgun With Uber CEO Travis Kalanick
In this exclusive excerpt from Adam Lashinsky’s new book, Wild Ride: Inside Uber’s Quest for…
How long will TV advertising stick around?
As Viewers Drift Online, Advertisers Hold Fast to Broadcast TV TV ratings are collapsing. Media…