Why Facebook embraced the ad network model
The growth of programmatic advertising was supposed to mean the death of the ad network.…
Browsing: Facebook
Travel Brands Are Spending More to Advertise on Social Media
Many travel brands are loading their social media channels with user-generated content and influencers to…
How to strengthen your mobile customer service and avoid losing customers
You are in a foreign country, getting ready to check out of your hotel and…
Why Use Dynamic and Social Media Advertising in Tandem?
How do marketers reach their consumers in today’s somewhat cluttered digital landscape? The answer is…
The future of digital video: short, branded content on social platforms
Digital video distribution keeps evolving and marketers predict an increase of budget for video advertising. What else should…
How chatbots will help mobile marketers
Since 2014, there have been more mobile devices in the world than desktop computers, and…
To Bolster KLM’s Identity, a ‘Charmingly Clueless Approach’ to Humor
QUICK, IS KLM a brand of milk, the call letters for a radio station or…
How KFC gets the media to do their marketing for them
Last week KFC released a chicken-scented sunscreen, which “sold out” in three hours. You’ll no doubt…
5 Killer Examples of Branding Done Right
Startups rely on marketing to survive. Without some means of spreading the word about your…
Behind The Branding Of The Hillary Clinton Campaign
How do you design for more than 100 million Americans? It’s the challenge of a…