Robot stalkers: don’t forget the humans in advertising
Advertising has become so fixated with technology that it no longer remembers how to communicate…
Browsing: Facebook
How AI Is Making Its Way Into Marketing
Artificial intelligence is firmly in the spotlight this year as global tech firms continue to…
Are brands playing it too safe on mobile?
Is a Mobile-First Approach Really Best? It’s not exactly clear when the Year of Mobile…
200000 and counting!
Instagram attracts 200,000 brands Instagram, the photo-sharing social media platform owned by Facebook, has reached…
Business of Love: Three Dating App Founders Talk Trends in Online Matchmaking
Love is serious business. These entrepreneurs explain why. The eternal search for Mr. or Ms.…
Game, Seth & Match!
Seth Godin: The Psychology of Success He’s been branded as a maven, a legend of…
Move Over Kardashians: Why Average Joes Are More Influential Than Celebrities on Social Media
Who wouldn’t want Kim Kardashian and Kendall Jenner endorsing their product? The only problem is,…
Influencer marketing needs to prioritize content over commerce
The majority of brands now have influencer marketing strategies, but budget remains an obstacle, according to…
Why WhatsApp’s brand plans will revolutionise mobile marketing
WhatsApp made waves when it revealed it was dropping its subscription fee and the move…
How to drive your brand’s online sales
As big brands lock horns to attract new customers with jaw-dropping prices in the sales,…