5 Tips for Communicators to Overcome Their Fear of Metrics and Improve ROI
When people think of social media, they often focus on people and content. Even though…
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Virtual reality: the phoenix of tech and the unicorn of marketing
We’ve seen a whole bunch of funky media products fall into a shallow pit in…
Are agencies in danger of being pushed out of TV market?
In New Era of TV Ad Deals, Agencies Are No Longer Gatekeepers Pepsi’s three-episode story…
The Big Agenda: What Lies Ahead for Marketing in an Increasingly Ad-Free Future
Everything You Need to Know Going Into 2016 Unilever spends $7.7 billion on global advertising,…
The VR baton is about to be passed from marketer to consumer
The day Oculus launched its Kickstarter campaign, 1 August 2012, is ground zero from modern…
WHY EMAIL AND SOCIAL CAMPAIGNS SHOULD BE INTEGRATED
Integrating data and processes across business departments is hardly reinventing the wheel, and for years…
Why B2B brands need to embrace social media
Social Media Works for B2B Sales, Too The chief marketing officer at a major technology…
The searchification of media
As search becomes less traditional, it is becoming increasingly important to our world. Yet, when…
Social: Shouting so loud, we lose our voice
We tend to be nostalgic about the past. Media and news are good examples. We…
How Typecasting Millennials Is Hurting Ad Buyers
It’s No Longer About Buying Audiences, But About Individual Users The demographic cohort commonly known…