How can beauty brands use social for customer targeting?
In the first 14 days of December, there were over 119,000 posts uploaded on Instagram,…
Browsing: Facebook
Top 10 luxury advertising efforts of 2015
For luxury houses, positioning is essential, and many brand marketers used advertising campaigns to ensure…
The Best And Worst Branding of 2015
FROM GOOGLE AND SNOOP DOGG TO HILLARY CLINTON AND THE NEW SCHOOL, IT’S BEEN AN…
10 Key Design Trends For 2016 (And How To Make The Most Of Them)
THE GLOBAL DESIGN FIRM FJORD (PART OF ACCENTURE INTERACTIVE) DELVES INTO THE MAJOR IDEAS SHAPING…
2016 Year in Preview: Ad targeting toes the creepy line
The classic example of the “creepy” ad is almost quaint these days: The pair of shoes…
Seven Building Blocks of a Customer-Centric Marketing Strategy
In an advertising and content-cluttered digital landscape, how can a marketing professional cut through the…
How to Protect Your Brand from Social Media Landmines
It’s easy to understand the appeal of social media—those tools and channels are always at…
The Genius Who’s Tricking the World Into Doing His Work
Turns out reCAPTCHAs are doing more than ‘proving you’re a human’ and being annoying. Introducing…
Should marketers care about the mobile moment of truth?
A huge amount of time and effort is invested by many marketers into building mobile…
Location focus in marketing is changing mobile ROI measurement
Mobile Marketer UberMedia Introduces The Concept Of “LROI” Mobile marketing platform UberMedia has coined a…