The difference in ad revenue per second, Pre- & Post-COVID
This article first appeared in content.warc.com Seeking to build and grow your brand using the force of consumer…
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How To Attract Your Audience’s Attention In A Crowded Space
You’ve got a great product to sell, a creative campaign strategy and an awesome team…
This decade’s most important marketing question: What data rights do advertisers possess?
Google’s move to reduce advertisers’ visibility into search terms reporting raises big questions about data…
Why brands need a different approach to online communities
Emerging platforms are creating new dynamics in the way people interact with and influence each…
How Did MTV Become the ‘Ridiculousness’ Network?
The channel once known as a home for music videos and, later, reality television, has…
Ecommerce Is (Still) the Next Frontier for Influencer Marketing.
The pandemic has disrupted the influencer marketing industry—but don’t throw out the rulebook just yet.…
How Silicon Valley turned true innovation into an overhyped delusion
For as long as it has existed, people have been trying to replicate the magic…
How Social Media Is Shaping Political Campaigns
In his short-lived campaign for president, entrepreneur and former New York City Mayor Michael Bloomberg spent…
It’s time for tech platforms to stop tolerating the intolerable
To be truly inclusive, the internet needs to get comfortable with exclusion. The internet is…
Social media is dividing us. Together, we can redesign it
Amid a crisis of health, hate, and truth online, companies need to take a stand…