Think twice before choosing a blue logo. Here’s why
Coke. McDonald’s. Cadbury. Starbucks. In the hypercompetitive junk food market, these brands are all immediately…
Browsing: Fast Food
‘We had to crack the code by being disruptive’: Behind the IHOb ‘rebranding’
IHOP is now IHOb, for a limited time only. But its CMO says not to…
How KFC is Boosting the ‘Value’ of Colonel Sanders
KFC certainly keeps coming up with novel ways to refresh Colonel Sanders. Faced with the passing of the…
How to invest in better marketing
Use a “bucket strategy” to keep enough marketing cash on hand. The “Bucket Strategy,” made…
KFC’s Redesigned Store Looks Like A Half-Finished Banksy
IT’S LIKE THE FAST-FOOD JOINT VISITED BROOKLYN BUT STAYED AT A HOLIDAY INN EXPRESS. Allow…