Marketing August 9, 2016 0 NECESSARY WORDS – THE ART OF LEAN COMMUNICATION “The ability to simplify means to eliminate the unnecessary so that the necessary may speak.”…
Marketing July 30, 2016 0 Customers are lazy. Are marketers ready to pick up the slack? When did it start? Ten, 11 or 12 years ago when marketers began, slowly, conceding…
Marketing February 4, 2016 0 How to reduce the anxiety of a brand launch? My biggest creative fear As product people, we don’t want to create something that’s just…