The power of provenance: how trading on their country of origin can help brands grow overseas
An international presence allows brands not only to broaden their footprint into fast-growing markets, but…
Browsing: Fiat
How to Create Brand Names That Stick
Alexandra Watkins is the Chief Executive Boss Lady at Eat My Words, the only branding firm…
15 Most Drastic Logo Changes in Branding History
Most logo changes by big brands are subtle. Think Coca-Cola — since the 1880s, its…
10 audio marketing trends for 2018
Audio-based user experiences are stepping into the spotlight as a fresh medium for sensory stimuli,…
Making in film branding into an art
The Brands In Spectre — 007 Product Placement in James Bond’s 24th Film What if we…