Four cases for emotional intelligence in advertising
David Penn dives into the role of emotion in building and sustaining brands in a…
Browsing: fMRI
The brain lies – taking neurology in advertising to new heights
What do EEG, sailing meteorologists and the 2016 election have to teach marketers about prediction?…
Gone in 0.06 seconds
Embrace your customers’ unconscious decisions, writes Gavan J Fitzsimons We are waking up to unconsciousness. Over…