Ford Made the Perfect Ad in Response to Saudi Arabia Lifting Its Ban on Women Drivers
‘Welcome to the driver’s seat’ Saudi Arabia’s King Salman this week issued a decree allowing women…
Browsing: Ford
Adobe Wants to Bring Digital Marketing to Your Car
Company sees opportunity as automakers move toward self-driving cars Adobe Systems Inc. has helped companies…
The Internet of Changing Things
How the spread of computerized gizmos is shifting business models big and small. Despite the…
Swipe Right: How Brands Are Using Tinder for Marketing
When people think about Tinder, they tend to think about unsolicited dirty photos and bad…
Which brands got the most value out of product placements in 2016?
Concave Brand Tracking has released its ‘Top 100 Brands in 2016 Movies’ product placement rankings.…
How brands are experimenting with wearables
5 New Marketing Trends Brought to Us Via Wearables: 2017 Edition In an increasingly technological…
A Designer’s Guide To Tech In 2017
We spoke to designers in attendance at this year’s Consumer Electronics Show about the products…
GOOGLE, UBER, AND THE EVOLUTION OF TRANSPORTATION-AS-A-SERVICE
In the eight months since I wrote Cars and the Future, there has been an…
‘Ubernomics’ Draws Auto, Digital, Sharing Brands Together in New Ways
Count BMW as the latest auto company to participate in the new sharing economy and figure…
Why every brand needs to be a technology brand
To prepare for the Internet of Things, all brands can and should be a technology…