How blockchain technology will revolutionize advertising
The following is an excerpt from the new e-book, The CMO Primer For The Blockchain World:…
Browsing: Forrester Research
Five Lessons for All Marketers From the Departure of Coke’s CMO
Coca-Cola has decided to eliminate the position of CMO in its organization. Former CMO Marcos…
GroupM’s Rob Norman: Is the Headline Cost of Ad Fraud and Non-Viewable Ads the Real Cost?
No one disputes that digital ad fraud exists. The ecosystem is under constant and evolving…
Are your customers Millennials or just highly evolved?
Anjali Lai explores the nuanced picture of consumers beyond traditional demographic categories such as generation.…
Why You Should Rethink the Purpose of Your Marketing Analytics
If there is a marketing hell, and if there is a road that leads to…
Why B2B Marketers Must Offer Customers a B2C Experience
Digital has raised the bar for everyone in B2B marketing. Today, the same people who…
Programmatic branding a missed opportunity as open exchanges subside: Forrester
Marketers need to make branding a strategic priority in their programmatic buying programs to address…
Understanding mobile advertising trends: Smartphone vs. tablets
Almost 2 billion people worldwide are said to own a mobile phone. So it is…
Generation X and why brands should start targeting them
5 Reasons Marketers Have Largely Overlooked Generation X A few weeks ago, Lincoln Financial began…
5 Expert Tips for Marketing Your Mobile App
If you were going to guess how many mobile apps are available right now, what…