TV ads set for digitally-driven comeback
NEW YORK: Television advertising is truly succumbing to the “digital revolution”, and is likely to…
Browsing: Forrester
Brandspeak: Does Emotion Play a Role in B2B Branding?
Recently, as I was going through a brand inventory framework to help a group of…
Making sense of the madness – agency partnerships, convergence and in-house models
Should you rethink your agency relationships? Being honest with yourself about your reasons and goals…
Here’s How Designers Would Fix Amazon
Amazon is woefully lacking when it comes to user-centered design. So Co.Design asked a top design studio…
AGENCY OF THE FUTURE: SURVIVAL OF THE FITTEST
Two thousand eighteen is the new 1859, says Michael Kassan, MediaLink chairman and CEO. It…
Next-Level Personalization Creates Killer Customer Experiences: Four CX Guideposts
How do you turn a one-time customer into a loyal brand advocate? What’s the difference…
Programmatic branding a missed opportunity as open exchanges subside: Forrester
Marketers need to make branding a strategic priority in their programmatic buying programs to address…