We’re primed for Web3 social media but builders must do this first
The CEO of Aptos Labs says the people working on Web3 social media have the…
Browsing: Fortnite
Marketers forge ahead with metaverse experiments despite murky economy
Since computer scientist Gavin Wood coined the term “Web 3.0” nearly a decade ago, the…
Marketing in the metaverse: An opportunity for innovation and experimentation
Although widespread adoption of the metaverse may take some time, leading brands are already rewriting…
9 VR Marketing Examples to Inspire You in 2022
I won’t lecture you on the importance of incorporating virtual reality (VR) into your marketing…
How brands like Nike and Prada are using NFTs—and why it could go terribly wrong
Top brands are experimenting with NFTs to add another dimension to their businesses. But they…
Brands are still unsure about advertising in games. Here’s how to change their minds
Each week, we ask agency experts from across the world and the ad business for…
How Brands Are Experimenting with Web3
Depending on whom you ask, Web3, a new iteration of the internet based on blockchain technology,…
Crossing the Digital Chasm with Trans-media Storytelling
I took a course by the famed NYU Professor Scott Galloway on strategy last year.…
The Future of Gen Alpha and Sports Lies in the Metaverse
Tips for brands looking to play ball Sometimes collectively referred to as screenagers, Gen Alpha…
HOW VIDEO GAMES ARE EMERGING AS ESSENTIAL PLATFORMS FOR MUSIC MARKETING
Music labels, artists and legacy gaming companies are leaning in to new gaming and music…