‘I Didn’t Want to Be a Businessman’: Patagonia’s Founder Just Gave Away His $3 Billion Company
In an unprecedented move, Yvon Chouinard will transfer ownership of Patagonia to a trust and…
Browsing: Founder
The unsustainable tension of image making
2020 has shown that brands need to build their reputation through action, rather than the…
Drinks brands switch to making hand sanitiser
One of the many negative aspects of the coronavirus pandemic is the anti-social behaviour it…
Malayalees are getting knotty
The hunt is on. And it’s for life partners. A recent research report by KeralaMatrimony.com…
Personal Branding Trends That Should Be on Your Radar in 2020
Every entrepreneur knows that personal branding is a necessity, but many fail to do it…
Why the ‘A’ in Chick-fil-A Is Capitalized
There’s a hidden message in Chick-fil-A’s logo. There’s a hidden message in Chick-fil-A’s logo. When…
Papa John’s to cut founder out from all branding
Better Ingredients. Better Pizza. Better Imagery? Papa John’s confirmed Friday that it plans to remove…
Credit Karma’s CEO Built a Sexy Brand in an Unsexy Category with No PR Firm and a Tiny Budget — Here’s How
Kenneth Lin was skimming through Reddit — an unremarkable daily habit — when he discovered…
Six secrets to true originality
Author and professor Adam Grant shares six tips on generating great ideas, including reframing your…
MEET THE PEOPLE AND DISCOVER THE PERSONALITIES DRIVING THE WORLD’S MOST RADICAL, DISRUPTIVE, AND CREATIVE COMPANIES.
8 ENTREPRENEURS ON THE MAGIC MOMENT WHEN THEY KNEW THEIR STARTUP HAD MADE IT Starting…