Is your brand on mute? Why the world’s biggest companies are investing millions in sound
Consumers are listening to more and more audio, and companies are investing in sonic branding…
Browsing: Frito-Lay
Frito-Lay’s new COVID-19 ad is an anti-brand manifesto. Too bad it’s still a commercial
If Frito-Lay doesn’t tell people about all the great stuff that it’s doing, how will…
Optimized 6-Second Ads Encourage Ad Recall
A few years ago, Vine challenged audiences to think about what they could do in six seconds.…
Twist, Dunk and Ideate: Oreo Opens Flavor Competition to the Crowd
It’s not as if they don’t have their own ideas about these things—Oreo’s flavor menu…