The Disney Princess Gets A Rebrand
The company tries to update its Princess franchise for today’s girls by focusing on inner…
Browsing: Frozen
Staying one step ahead at Pixar: An interview with Ed Catmull
The cofounder of the company that created the world’s first computer-animated feature film lays out…
The Revamping of an iconic brand
The Doll Evolves, Big and Tall: Mattel Revamps Barbie Brand Barbie, born Barbara Millicent Roberts…