How your multilingual marketing can strike the right tone
Crafting a comprehensive marketing strategy in a domestic market and your native language is one…
Browsing: Gaming
How Pringles’ zombie escape broke rules in gaming and advertising
Grey London’s creative directors tell the story behind their innovative campaign with Pringles and Xbox,…
How Gaming Can Help Learners of All Ages
Imagine a classroom setting where traditional lectures and slides are augmented with interactive games that…
Casual gamers are attractive audience for brands
Marketers that are interested in connecting with gamers may benefit from expanding their efforts to…
Advertisers eye in-game ads as audiences swell in lockdown
Gaming has always been valuable, but underutilized by advertisers — until now. Fortnite reinvigorated casual gaming for…
Brands look to VR e-commerce to replace the in-store experience
Once an omnichannel experiment for a handful of innovation-focused brands, VR e-commerce is now seeing…
Being a Digital Leader Has Never Been More Urgent
While the COVID-19 pandemic may be a health crisis and shock to the system, it…
The Inevitable Collision of Gaming and Athleisure
As streamers become mainstream celebrities, major fashion brands are itching to cash in. In a…
Creative 100: a year of accessibility and activism
Accessibility and brand activism emerged as key features of the top 10 campaigns in this…
WARC Global Advertising Trends – Three themes from 2019
Privacy and brand safety in a programmatic world, a slowdown in social media growth and…