Why Mobile In-Game Advertising Is Taking Off and the Different Ad Formats Available
As more games hit the market, it becomes harder for publishers to get noticed, which…
Browsing: Gaming
Advertising Week report: Viewability alone can’t predict ad effectiveness
Viewability has become the de-facto metric for marketers for measuring the effectiveness of digital ad…
Why competitive gaming is the next big opportunity for brands
When we think of esports, we picture filled arenas with flashing lights and big viewer…
The whole customer journey in one ad unit
Advertisers are accustomed to guiding prospects through the traditional marketing AIDA (attention, interest, desire and…
Playable ads and gaming: What’s next for marketers?
Playable ads have been a part of gaming recently, and there’s growing interest in playable…
How Leading Brands Are Closing The Loop For Smarter In-House Programmatic Buying
Spoiler alert: This is not another list discussing the five or six reasons why you…
Socialization will make VR mainstream
Recent price drops in virtual reality headsets have created a wave of excitement in our community by…
Logitech Quadrupled Its Profits–With One Big Design Idea
Flourishing stock. Beautiful, useful products. And plenty of room to grow. Just five years ago,…
HP’s PC chief Ron Coughlin talks regaining PC share, targeting gamers, and expanding to VR
PCs aren’t dead yet. Just ask Ron Coughlin, head of HP‘s computer business. The Palo Alto,…
The Best And Worst User Interfaces Of 2016
The human neck was not designed to be used like a joystick, and other things…