Why Every Business Will Soon Be a Subscription Business
Everything you purchase — from transportation to entertainment to groceries — will soon come with…
Browsing: GDPR
What’s Behind Facebook’s Slump?
LISTEN TO THE PODCAST: Wharton’s Gad Allon, University of Michigan’s Erik Gordon and Duke’s James…
How Pinterest is wooing ad buyers with a consumer insights message
In IPG Mediabrands Cafe last week, a table was lined with mini Greek yogurt doughnuts,…
Advertisers are split over the effectiveness of YouTube and Facebook’s brand safety fixes
The vast majority (94%) of advertisers are still worried about brand safety, with almost half…
FACEBOOK LAUNCHES A NEW AD CAMPAIGN WITH AN OLD MESSAGE
On Wednesday, American TV viewers, including fans watching the NBA Playoffs, caught the launch of…
The 4 Design Changes Facebook Should Really Make
And one really big caveat. Last week, news broke that the shady British company Cambridge…
Your 2018 Marketing Plan Won’t Work and Will Break the Law: The Threat Posed by GDPR
Marketing departments may not realize the seismic impact a new regulation will have on their…