The Subscription Economy Comes to Government
“Citizens tend to think of government as a kind of vending machine. They put in…
Browsing: GE
Three Waves: Tracking the Evolution of India’s Startups
Entrepreneurship is embedded in India’s economy and culture. This opinion piece traces the roots of…
Branded Podcasts Are The Ads People Actually Want To Listen To
Brands aren’t just blanketing podcasts with discount codes—they’re taking over entire podcast series in the…
A crucial paradigm for a changing world
(Why effective branding might become more important than ever.) By the year 2020, roughly 30…
10 audio marketing trends for 2018
Audio-based user experiences are stepping into the spotlight as a fresh medium for sensory stimuli,…
Tech companies dominate list of best global brands
Apple and Google are still the most valuable global brands, according to Interbrand Tech companies…
Stick with your schtick: three keys to brand consistency
Consistency is the backbone of brand success, but many brands are leaving it behind. Susanna…
12 Brands That Want to #BeBoldForChange for International Women’s Day
The theme of this year’s International Women’s Day on March 8 is #BeBoldForChange, and adland…
Top brands drive change, create unique experiences
The Anatomy of Growth: Announcing Interbrand’s 2016 Best Global Brands Interbrand today released its 2016 Best…
Steve Jobs, Richard Branson & Guy Kawasaki talk branding
“The chance to make a memory is the essence of brand marketing” are the words…