What these latest consumer affinity trends tell us about marketing in 2023
Consumer affinity across social media can reveal some surprising insights about how people shop and…
Browsing: Geico
Brand voice: 3 steps to success
The most memorable brands, from Apple to Geico, are ones that have a clear and…
THE SERIOUS CASE FOR HUMOR
Advertising, an industry that has always taken pride in making the audience smile, is increasingly…
Avatars will be our guides in immersive AR worlds – and brands need to be ready
Back in August I explored the profound role that avatars will play in shaping our experience…
Why direct response TV marketing is still effective
Any advertisement that engages consumers and asks them to respond directly to a brand in…
WHY PARTNERSHIPS ARE AS IMPORTANT AS EVER IN ADVERTISING
Looking around the ad industry these days it’s easy to get discouraged. Advertising, once a…
Overall Ad Awareness Down, But Amazon Tops In Brand Perception
Ad awareness was down across the board for the brands with the highest ad awareness…
22 Creative Directors Who Are Completely Reimagining What’s Possible in Advertising
The minds behind some of the year’s best and buzziest ads Hacking voice recognition…
Credit Karma’s CEO Built a Sexy Brand in an Unsexy Category with No PR Firm and a Tiny Budget — Here’s How
Kenneth Lin was skimming through Reddit — an unremarkable daily habit — when he discovered…
What ‘ Pokemon Go ‘ can teach advertisers
A fundamental human need for community may be the next big opportunity for marketers According…