What really makes Gen Z different from older generations? We asked a 24-year-old brand consultant
Andrew Roth, founder of research firm Dcdx, talks about how virality and instant gratification have…
Browsing: Gen Z
How Gen Z social media managers became the new CMOs
Suddenly, 24-year-olds are finding themselves in charge of brand development for major corporations. What could…
Could BeReal be the first successful social media channel to grow without ad support?
From Twitter’s hostile takeover to Meta’s disgruntled investors, social media giants are faltering in the…
Google unveils a more visual search experience for the TikTok generation
Google today announced it’s revamping the traditional Google Search experience to allow users to more…
Reach Each Generation in Today’s Marketplace with These Marketing Tactics
Today’s marketing strategies prove significantly different than those from only a few decades ago. Now,…
How Will Gen Z Shape the Future of the Design Community?
With Gen Z creatives now entering the workforce, how will their influence be felt across…
How Gen Z and millennials are driving creator economy growth
What can brands can do to reach these younger consumers? Last month, SmartBrief explored how…
Customers Want Personal Advisors, Not Advertisers
The expanding role of social and messaging apps should lead brands toward a one-to-one DTC…
YouTube v TikTok: What Gen Z prefers
Young Britons are three times more likely to be using YouTube than TikTok, but they…
Branding in the metaverse with Roblox
The metaverse has taken the world by storm in the last year, but that’s nothing…