A Leader Evolves: How Santander Is Refreshing Its Brand
The Economist calls Santander Bank the “king of the Eurozone” while British magazine The Banker crowned it “Global Bank…
Browsing: GenX
McDonald’s Is Finally Making It Easier To Find One Of Its 36K Restaurants
How do you know which way to turn? Consult the golden arches. The golden arches…
Millennials Favor Smartphones for Second-Screening
Other age groups, not so much Despite TV’s widespread reach, the attention of its US…
Behavioural changes have nothing to do with generation and everything to do with technology
The problem with demographics, says Steve Sammartino, is that they were invented by lazy marketers…
Among Affluents, Millennials Spend the Most Time Online
18- to 34-year-olds with affluent incomes go online more than 7 hours a day Affluent…
How brands are getting serious about dads
#DadsAre Different: Have Brands Caught On? Rolling up on Father’s Day weekend, there’s no denying…