THE SERIOUS CASE FOR HUMOR
Advertising, an industry that has always taken pride in making the audience smile, is increasingly…
Browsing: George Clooney
The economics of movie product placements
Today’s films are brimming with products from big-name brands. How exactly do these partnerships work?…
How Hollywood changed Uber and Uber changed Hollywood
Uber is going public at an $80 billion valuation in part thanks to its brilliant…
Clooney’s ‘Quest’: 5 Questions With Nespresso CEO Guillaume Le Cunff
George Clooney is back with Nespresso in his first worldwide campaign. “The Quest” find Clooney suited…