Consumer sentiment on COVID-19 in 2021: Five actions for brands.
A second ‘Roaring Twenties’ complete with ‘sexual licentiousness’ and ‘reverse religiosity’ is likely after the…
Browsing: Germany
Why do Americans like it to be 72 degrees inside?
When Americans travel abroad, one of the first things we notice is the different architectural…
What 12,000 Employees Have to Say About the Future of Remote Work.
Although the COVID-19 pandemic has led to economic, health, and social devastation, it has also…
Can Tesla Maintain Its Momentum?
Electric vehicle and storage battery maker Telsa and its cofounder and CEO, Elon Musk, have…
‘Best Countries’ 2020: Which Nations Ranked Highest — and Why?
With an enduring reputation for political neutrality, a peaceful civil life and prime luxury goods,…
The Secrets of Advertising Agency Business Development
The Not So Secrets of Advertising Agency Business Development Do you think that advertising agency business development…
How McDonald’s does mix market modelling – the secret marketing sauce
Upping its order on digital, cooking up market mix modelling and serving up KPIs for…
Want a Job in the Future? Be a Student for Life
New digital technologies are expected to take away many jobs. They will also create several…
Erik Spiekermann: No Free Pitches
German font god Erik Spiekermann doesn’t plan to retire anytime soon. In fact, the 70-year-old…
Nation Branding: Which Countries Ranked Highest This Year?
Any country that wants to improve its brand image must offer a superior quality of…