Why ‘no normal’ could be the best kind of ‘new normal’ for post-COVID effectiveness
As the post-pandemic world approaches, businesses shouldn’t rush to settle back into the old normal…
Browsing: Goldman Sachs
Why ‘Growing the Pie’ Can Help Brands Deliver Purpose and Profit
Growth in investors’ fortunes does not necessarily have to be at the expense of other…
The Hidden Threat to More Intelligent Marketing
“We all know women deserve less money than men, right?” If machines could talk, that…
Why Fintech Is Disrupting Traditional Banking
Fintechs are growing rapidly. Their range of offerings and number of customers are expanding as…
We need a new ‘third way’ to set marketing budgets
Zero-based budgeting hurts long-term brand-building, while advertising-to-sales ratios are entirely arbitrary. There’s a much better,…
How Businesses Can Stay a Step Ahead of Copycats
The threat of copycats is constant in business. Despite intellectual property laws, patent filings and…
Is an Apology an Effective Marketing Campaign?
We know we messed up. Please, let’s not dwell on it. It’s a new day,…
Brandspeak: Does Emotion Play a Role in B2B Branding?
Recently, as I was going through a brand inventory framework to help a group of…
Why Is It So Hard to Create a Good Bank?
Online bank Simple thought it would win by “not sucking.” Here’s how that’s going. Most…
Tech companies dominate list of best global brands
Apple and Google are still the most valuable global brands, according to Interbrand Tech companies…