Raja Rajamannar: How technology and data killed marketing as we knew it
Marketers must be ready for a future that is shaped by everything from smart speakers…
Browsing: Google Home
Bacardi moves beyond voice to sound-based ads
Bacardi, the drinks giant probably best known for its eponymous white rum brand, has been…
Digital audio picks up momentum
Advertiser confidence in digital audio is growing, according to new research, with 86% of agencies…
Who Can Stop Facebook? Limiting the Power of Social Media
Venture capitalist Roger McNamee was an early investor in Facebook and claims he mentored founder Mark…
A HISTORY OF BRANDS HACKING WIKIPEDIA
The North Face found itself in hot water when it hacked Wikipedia for its own…
AI in advertising means more than bidding
Google’s display advertising is deploying AI in a way that allows it to tailor messages…
How Your Business Can Win at Voice Search
Voice is the biggest change to the way people search since the rise of mobile.…
Digital Dom-inance: 5 Questions With Domino’s CDO Dennis Maloney
Now that it has passed Pizza Hut for the title of No. 1-selling pizza chain…
AI Is Giving Brands Eerily Human Voices
The Y Combinator-backed startup Voicery uses AI to develop bespoke, synthetic voices for brands. The…
What’s the Next Social Network? Think Music
Opinion: Consumers are ready to accept brands on their favorite streaming platforms We plug into…