Beyond the cookie: What’s next for attribution?
Identity resolution and more holistic approaches to measurement are the way forward, according to 11…
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‘Misbehaving’: When Psychology Meets Economics
In the new book Misbehaving: The Making of Behavioral Economics, Richard Thaler, coauthor of Nudge and a behavioral…
Why Quantum Supremacy Does — and Doesn’t — Matter
Real-world applications of quantum computing are several years away. Still, it is only a matter…
Why Omni-channel Personalization Is the Future of Marketing
All customers want a unique, personalized experience, irrespective of how they interact with a brand…
Netflix, the New York Times & the Evils of Advertising
In the 1970s the average U.S consumer was exposed to about 500 ads a day.…
How Search Engines Use Artificial Intelligence
Search engines are incredible. You pop onto your favorite one, type in a few keywords,…
When Community Becomes Your Competitive Advantage
We’ve seen a precipitous decline in participation in civic organizations in recent years; membership numbers are down…
This Identity Activist Wants to Make Facebook Obsolete
Your digital self is fragmented and owned by third parties. Kaliya Young has a plan…
Industry incumbents failed to grasp the early potential of digital
There’s considerable confusion among executives about digital transformation. Some see it as a technology problem and delegate…
Apple’s Latest Deal Shows How AI Is Moving Right Onto Devices
The iPhone maker’s purchase of startup Xnor.ai is the latest move toward a trend of…