Why digital advertising must find a cookie substitute
Firefox nudges advertisers toward cookie alternative If the news last month that third-party trackers would…
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When and How Entrepreneurs Pivot
“Pivot” is a popular term in the start-up world. If their initial idea doesn’t work as planned,…
What’s Fueling the Smart City Backlash?
A new phase of pause and double-check assumptions seems to have gripped the three-decades-old global…
Google’s new tools aim to give advertisers real-time feedback on their ads
The new tools added to its Create with Google platform is all about testing, testing,…
What’s Next for the Digital Living Room?
Fifteen years ago, Microsoft, Sony, Dell and HP were some of the leading companies jostling for supremacy…
5 Revolutionary Digital Marketing Trends With The Power to Shape 2020
Digital strategies are all about innovating and improving existing tactics. When a trend is adopted…
Optimized 6-Second Ads Encourage Ad Recall
A few years ago, Vine challenged audiences to think about what they could do in six seconds.…
How to Know When Rebranding Is Right
When a company is formed—and throughout its entire lifecycle—its brand is pivotal to success. Sometimes,…
Need more designers? You need a design system
Key takeaways Design is just as important as the technology behind it. With numerous platforms…
How to Deliver Personalized Content at Scale No Matter Your Marketing Strategy
Why do we trust Google as a search engine as much as we do? Besides…