These startups aim to smash Apple and Google’s smartphone duopoly
Two privacy-first, open-source platforms want to give consumers what the tech giants won’t. But starting…
Browsing: Google
The times, they are a changin…
We live in interesting and contrasting times. The world is getting frenetically digital while concurrently…
How advertisers can get the most from VR, AR ads
VR ads in 2019: What’s working, and what’s not Look at a typical advertising trade…
How Google Photos joined the billion-user club
The surprising story of the Google gambit that stripped Google+ of some of its best…
Boring Presentations? Apply Content Marketing Principles to Level-Up Your Presentation Game
You’ve likely sat through dozens of terrible presentations and resented every minute. You know what…
Give Your Content Marketing the Effectiveness Edge
Does your content work? Is it effective? These questions sound simple, but answering them can…
Brands are replacing sectors (and what this means)
Among the most widely used phrases in articles, conferences and meetings nowadays are variations on…
Precision marketing set to spike in Asia Pacific: Nielsen
Precision marketing, long touted to enable advertisers to understand consumers’ purchase journeys, execute personalised communications…
Who Can Stop Facebook? Limiting the Power of Social Media
Venture capitalist Roger McNamee was an early investor in Facebook and claims he mentored founder Mark…
The future of OOH media through a commercial lens
WARC asked Stefan Lameire, until recently Chief Customer and Revenue Officer at Clear Channel International, to predict…