‘The term DTC is a misnomer’: Brands recalibrate strategies as direct businesses become more complex
Casper, a direct-to-consumer mattress brand, toying with an IPO and valued at $1 billion, sells…
Browsing: Google
ARE FACEBOOK ADS DISCRIMINATORY? IT’S COMPLICATED
THE FACEBOOK MEDIA cycle took a head-whipping quadruple turn over the past few weeks. First, in…
R&D Spending Has Dramatically Surpassed Advertising Spending
In February, 3G-owned Kraft Heinz Co. wrote down the value of its Kraft and Oscar Mayer brands…
Is Amazon Getting Too Big?
In an era when legacy retailers such as Sears and Macy’s are scaling back or going bust,…
Late Bloomers: Why Good Things Come to Those Who Wait
The recent college admissions scandal showed the extent to which parents and students are obsessed…
On D2C digital ad spend, Google and Facebook still beat Amazon
New ecommerce study from March/April 2019 reveals that about 50% of respondents plan to increase…
Why marketers should capitalize on Pinterest influencers
As the latest social media IPO, Pinterest is making headlines, and I’ve long been a fan of…
INDIVIDUALIZED VIDEO ADS PROMISE UNPRECEDENTED CONNECTIONS—BUT HURDLES REMAIN
Achieving granular reactions is the goal, but the tech isn’t yet up to the task…
How to Get More From Your Influencer Marketing Investment
Influencer marketing helps brands bridge the gap between the suspicious and the familiar — but…
The major trends shaping, breaking and consolidating global media by 2021
Numerous trends are shaping the future of media including the growth in digital advertising, consumers’…