Google Is Turning Ads Into Games You Can Play
Google is introducing new playable ads inside other games. It’s an ad-Inception. Google is introducing…
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Advertising Agencies Need to Take Back Creativity
In the 2017 Forbes survey of Top 10 Big Companies Millennials Want To Work For, The…
Is This The Logo Of The Future?
A new app called Weird Type renders text in augmented reality. It’s a glimpse of…
Google and Common Ground launch ‘Little by Little’
Partnering with Google, the Common Ground initiative has launched a global campaign that will support…
In a world of fake news, marketers need to take control
As advertisers, we are reminded that trust takes decades to build and can be destroyed…
How to master copywriting for SEO
In 2018, you need to understand copywriting and SEO– and a whole lot more – to…
Google brings AMP to email: What does this mean for email marketing?
Have you ever counted the number of premature obituaries you’ve read for email? The platform…
There’s a Reason You’re Seeing Those Doughnut GIFs
Tenor, the popular GIF search engine, is charging brands six figures for better placement. On…
Why Ad Buying Terminology Needs Standardization
Analysts waste too much time relabeling data sets Decoding ad tech lingo can be a…
‘Make TV more like digital TV’: Networks are removing clutter to improve TV viewing
Digital platforms are behind the growing trend in the TV industry to reduce commercial time.…