Why Your Brand Plan Is More Important Than Your Business Plan
If people don’t know who you are and what you represent, they won’t do business…
Browsing: Google
Why Do Google, Airbnb, And Pinterest All Have Such Similar Logos?
Branding experts weigh in. Why do so many tech companies’ logos look the same? From…
TV Advertising’s Tipping Point
Advertisers Tuning Out TV in Sign of Trouble for Media Companies Sales drop last year…
Advertisers say digital ad spend won’t decline, despite continued fraud
Half of Advertisers Say Ad Spend Won’t Drop Even if Fraud Issues Persist When it…
2018’s new emoji will end the neglect of redheads
Plus pirate flags, moon cakes, kangaroos, and soap It took a while, but ginger people are…
No One Should Care This Much About A Corporation’s Logo
I’m as guilty as anyone. But it’s time to think harder about what we get…
How Engineering’s Blind Spot Creates Runaway Monopolies
One of Big Tech’s biggest problems is that designers too often forget to put a…
The Startup Amazon And Google Hired To Fix Voice’s Fatal Flaw
Amazon is investing in a startup with an astoundingly simple premise: testing voice apps on…
A crucial paradigm for a changing world
(Why effective branding might become more important than ever.) By the year 2020, roughly 30…
FACEBOOK WANTS TO FIX ITSELF. HERE’S A BETTER SOLUTION.
CHALK IT UP to a New Year’s Resolution or maybe just the ongoing fallout from Russian…