Should We Be Looking East for the Real Disruptors?
When Western brands are looking for inspiration, they are often quite introspective. The same names…
Browsing: Google
How Intuit Used Design Thinking To Boost Sales By $10M In A Year
The accounting software company embraces design at all levels of the organization, but it wasn’t…
Increasing expectations will alter the media agency’s paradigm — and brands will feel that shift
As brands demand the level of reporting that Google, Facebook and Amazon deliver, media agencies…
How Google aims to bring TV advertising into the 21st century
TV has traditionally been top of the food chain in terms of ad spend, but…
Alphabet Inc. Plans A Beta City
Can Alphabet and Sidewalk Labs produce great urban design? Toronto is about to find out.…
Don’t trust investors asking how you’ll exit to Apple, says Apple CEO
If you’re a budding entrepreneur and the VC you’re pitching switches gears and asks you…
Audience-based planning is the next battleground for media agencies
As media becomes more fragmented, the days of relying solely on panel data from comScore…
As voice search erupts, brands must find their place
As Voice Has Its Moment, Amazon, Google and Apple Are Giving Brands a Way Into…
How Amazon is readying its blitz on the ad industry
Amazon continues to make serious inroads into the advertising business. Its latest move: a new office…
The Evolution of 13 Famous Logos [Infographic]
How have iconic logos evolved over time? Do logo changes tend to correspond to periods…